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I have a windows shared hosting on which I have deployed my wordpress blog. Now to icrese my page speed I am trying to cached few resources using W3C Total Cache

While trying to activate the plugin I am getting the following error:

E:\inetpub\vhosts\subhendu.info\httpdocs\blog/wp-content/dbcache could not be created, please run following command: chmod 777 E:\inetpub\vhosts\subhendu.info\httpdocs\blog/wp-content then Retry

I tried creating few directories using FTP but realized it wont be of any use as caching files also can not be placed dynamically.

I tried changing the chmod to 777 using FileZilla but getting the error:
500 'SITE CHMOD 777 wp-content': command not understood mostly because this is a windows hosting. Again I do not have to shell access to my server , I have to everything using FTP.

If there is no other way and I have to ask my hosting provider for support what shall I ask him? Does he need to grant RW permisiion to any specific users?

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I deleted my other answer because I hadn't read your question carefully. Does your shared hosting have a control panel? Most control panels allow you to change file permissions. – paulmorriss Sep 20 '11 at 11:46
@paulmorriss, Yes they have Parallels Plesk Panel – Subhen Sep 20 '11 at 12:02
@paulmorriss,Thanks . I am able to change the directory settings using ControlPanel – Subhen Sep 20 '11 at 12:10
I turned it into an answer in case it's helpful to other people. – paulmorriss Sep 20 '11 at 12:58
@paulmorriss,If you can add the complete details to your answer for changing permission using Plesk :Websites & Domains > File Manager > Folder Name > Click on The Lock Symbol . I have also retagged my question to Plesk – Subhen Sep 20 '11 at 14:31
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Most shared hosting providers have a control panel. Most control panels allow you to change file permissions through some sort of file manager. Windows uses a different way of doing permissions to Unix servers, so you may need to give read/write permission to a user called IUSR_machinename for Wordpress to work properly.

For Plesk it's: Websites & Domains > File Manager > Folder Name > Click on The Lock Symbol

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