What are the most important things I need to do to encourage Google Sitelinks?
Working on SEO for a website, and i'm wondering if there's a way to have some say in which sub-links appear under the first entry when you google the website's name. (i.e. when you google "amazon" there are 6 sub-links including "books", "music", "your account", etc. under the entry).
Is there a way to choose or at least influence what these sub-links will be?
Edit - What I call sub-links above are known as sitelinks (and are well documented in Google's Webmaster Tools, as Michael pointed out).