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lately google search seem to have interesting new result snippets and I wonder how they generate them.

More specifically one got my attention, see the links "15 minutes - 5 minutes - Timer - E.ggTimer.com" in the screenshot. How can I generate these links?enter image description here

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That's some navigation they extracted from the page to use as rich snippets.
One of them is actually a bit "wrong." If you hover over the "Timer - E.ggTimer.com" item, you'll see it's actually a link to set a 30min timer. This suggests to me these were automatically generated, but you'll find information at the previous link for gaining some control over them.

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Actaully, those are sitelinks, not Rich Snippets: google.com/support/webmasters/bin/answer.py?answer=47334 –  Ciaran Sep 12 '11 at 6:53
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