I've never used Google Analytics (GA), so maybe this is possible. But, a friend of mine had someone create a site for him for quite a lot of money. Anyway, my friend wanted the guy to add another textbox & database field to track some data and the guy said, "We'll add the textbox, but we'll let Google Analytics track the data for you and give you a report."
Anyway, adding another field seems trivial to me...but the developer said GA is "the way" to do it. Everything I see about GA seems to track how people get to your site and how they explore it...but doesn't seem to capture RAW DATA for you.
- Does GA capture RAW DATA?
- If so, how?
- What widgets are used?
The reporting aspects of GA are awesome, but relying on GA for RAW DATA seems hokey to me. Why let someone else capture data you should be anyway?