I'm working on a website that doesn't want it's content indexed by search engines because it only caters to a specific segment of the population. It purposefully wants to stay hidden from the general public.
It does want it's company name indexed in search engines however, because when the company sends targeted snail mail advertising, users should be able to type the name and find the site.
It's a requirement for the homepage to function as a gateway into the the rest of the site, so it's unavoidable that the homepage will be rich in relevant keywords that could lead to the site being found by the general public.
Summary: What's a good approach to have a webpage indexed solely by the company's name without generating other keyword searches related to the company?