I'm trying to learn more about implementing basic SEO strategies and have been spending a lot of time refining my keywords using Google Analytics combined with manually checking them using Google's allintitle operator. However, I'm unclear on whether I should be using quotes with my allintitles. Example:
allintitle: seo tips and tricks for beginners 191 results
allintitle: "seo tips and tricks for beginners" 70 results
My thought is that it would be more accurate to use it without quotes because that way you get a more well rounded idea of all those you are competing with. So, my question is does Google give more weight to exact matches in the title tag or does that not really matter? If someone searched for: seo tips and tricks for beginners, would they be more likely to see the ones that have that exact phrase in their title tag or does that not have any impact?