I have recently moved my old site (built with dreamweaver) to a new one (with new design and using wordpress). It was done last August, 1st and as the urls with WP chnaged completly, I had to do redirects 301 with my htaccess file to all my old urls.
It occurs now that my new site results worse than the old one (bounce rate, time on site, sales conversion, traffic, etc) and I am considering seriously move back to the old pages.
My question are:
1) how should I handle the redirects in these case? Should I now keep the redirects already done (old to new urls) and now create also a new redirects from the new one to the old urls?
2) How is the best way to handle it in order to avoid loosing traffic with search engines?
3) Does anybody have already faced this situation and move back to the old urls? if yes, what were the consequences related to your SEO and positioning in search engines ?Did you recovered the old search positioning?