I've received a few marketing emails in the last couple of days trying to sell seats at conventions wanting to explain the concept of gTLD's.
My understanding is that gTLDs will allow the average joe (or at least, an average joe with $xx,xxx) to register custom domain extensions? For example '.sony' or '.band', allowing for phones.sony or metallica.band to be full domain names.
Is this new functionality of any concern for the regular web user? Obviously it won't (or shouldn't affect search rankings - after all, it would allow those with the money to spend to buy their way up SERPS, but thats a different kettle of fish). Is the new gTLD system going to be another kind of 'domain' rush like in the late 90's?
Is my understanding completely wrong?