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I'd like to include extra information that would give us a bump in location specific search?

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Since it doesn't seem Google has figured out your location on its own(see "How it works"), you should set up a Places listing yourself. Either way, this will give you more control over the data they have on hand for your business. This SEOMoz post from November does some digging into the effects of filling out the listing and also how some of the information is used.

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