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I'm launching a web and desktop application soon where users can modify their photos. So should I set up a Facebook app page or a business page for it?

( http://www.facebook.com/apps || http://www.facebook.com/pages )

Are there any pros and cons? Thank you.

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Both. If it's an app it has to have an app page. You might as well publicise your business as well though. You can point to the other one from each page.

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