I implemented Google Analytics on every page of one of my companies website, and on one page there is a simple form to order a free brochure. The main goal of the site is to have my visitors who are potential new customers, order this brochure.
Is there any way I can track who orders a brochure and who doesn't? I want it to be advanced enough so that I can see on which adword-keywords people ordered a brochure on so I can adjust my budget accordingly as to what is effective and what is not.
Seeing the traffic and all is great but I want to make my adword investments more effective, since at the moment I have no clue who is actually ordering a brochure and who is not :)
I am EXTEMELY new to analytics so any advice would be greatly appreciated!