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I can see "googleads.g.doubleclick.net/pagead/ads...." as a referrer on my website. However I am not running any google ads. So how am I getting the traffic?

Here's the complete URL


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Are you seeing this in your referrer logs or somewhere else? – paulmorriss Jul 27 '11 at 8:39
Do the keywords associated with the traffic match words you would expect? – Matthew Brookes Jul 27 '11 at 12:58
Is it possible that someone else might be running ads to direct traffic to your site? e.g. Do you sell a product through affiliates? – Nick Jul 28 '11 at 9:07
@paulmorriss, yes in my wordpress referrer logs. Yes i do sell products through affiliates – freethinker Jul 28 '11 at 12:24
up vote 6 down vote accepted

One of your affiliates is likely paying for a Google AdWords campaign using their referral link to drive traffic to your site (and boost their sales). That's the simplest explanation, and therefore probably the most likely cause of the AdSense referrals you're seeing.

I've had affiliates take out ads to boost their sales before; a welcome side effect of running an affiliate program is that other people sometimes pay for advertising for you. As long as the ads they run aren't misleading, it's usually good for business.

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I also have a lot of referer from googleads.g.doubleclick.net It was begin yerterday. When I was monitoring my site via Google analytic Real Time. I see a lot of traffic that viewing my page SG (http://sahamok.com/SG/). Actually, I have no page with that url, so that page will redirect to 404 page. I check site status from wordpress admin panel (my site using wordpress self host). Then I saw a lot of refer traffic came from googleads.g.doubleclick.net. I am not using any ads service to advertise my site. So I am not sure why I got traffic from there. Today (the second day), traffic that viewing page SG event more. Below is an example of referring :


My site is running adsense service to display ads in my page, but my site is not using any ads service to get traffic from there. I still not have any ideas why this happen.

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