I am trying to optimize a pre-existing website using SEO tactics. I just have one question. What is the best way to optimize if a keyword can be a phrase or acronyms (ie Major League Baseball vs MLB)? Should I try to fit both versions on page / title or is there a preferred method of dealing with this?
Search engines are very good at handling acronyms, especially Google. But if you want to help them along you can do two things: