I'm going to make a presentation to a few decision makers in the following week and I'm trying to gather good reasons to start a corporate blog. Since we're handling a low budget, it's not in the plans to hire anyone especifically to manage or create content but use the employees to do some research and write an article.
So what are the most relevant advantages of having a corporate blog? The most up-voted answer will be accepted as I'll probably benefit of every contribution.
- Wholesale business only.
- The only marketing investment so far was an institutional site.