From: Microsoft Advertising > Advertisers > adCenter Advertiser
Bing sponsored ads not showing
About finding your text ad in search
To find your text ad on Bing results
pages, use the Ad Preview Tool. If you
can't find your ad, try these
Did you recently submit your ad group, ads, and keywords?
If you can't find a recently submitted ad in the search results,
wait a few hours and then check again.
Sometimes there is a delay between the
time you submitted your ad and the
time it is displayed.
Have you checked successive search results pages?
Be sure to check the second, third, or even fourth page of Bing
Are your account, campaign, and ad group active?
Although you may have given us your credit card information, it's a
good idea to double-check your account
status. The Accounts & Billing page
shows the status of your accounts.
Select a campaign or ad group to check its status. Campaigns and ad
groups that are live have a status of
Are your ads and keywords active?
Click the Ads tab or Keywords tab to view the status of ads or
keywords. Ads and keywords that are
Active are approved and live. Ads with
Inactive status are not live during
the review process. Note that both the
ad and the keywords must be active. If
a keyword that is associated with your
ad is inactive or disapproved, your ad
will not be displayed in search
Does your ad campaign still have budget?
Review the Change campaign settings page to see how much budget
you have available or whether an ad
group has the status Budget Paused
because you reached your budget limit.
For more information, see How campaign
budget limits affect ad display.
Are you dividing your campaign budget across the month?
Microsoft adCenter provides two options for spending your campaign
- Spend until depleted
- Divide your budget across the month
If you're using the second option, your ad is unlikely to be
displayed with every search. To see
your ad, you might have to search
Does your ad group have target settings?
If the ad group is targeted to specific geographical locations, times
of day, or other target settings, you
might not see it if you don't meet the
targeting criteria. For example, you
might be in a different city than the
one you're targeting.
Some web services offer public proxy servers, making it possible for
you to see your ads by using their
servers. Check the Internet for these
web services and instructions for how
to view your ads by using the specific
service. For more information, see
Does your search use the same keyword search match types that you
defined for the ad?
Make sure that your search takes into account your keyword match types:
broad match (The broadest keyword
matching option. If customers search
by using the words in your keyword
list, in any order, your ad will
display. Broad match can also trigger
displays for synonyms, plurals, and
related phrases, even when they're not
in your keyword list.) , phrase match
(A keyword option that considers your
keyword a match with a customer's
search query if the query includes all
words in the exact order given, even
in combination with other words. For
example, "toy plane" is a phrase match
with "toy plane" and "wooden toy
plane" but not with "toy wooden
plane.") , exact match (The most
focused keyword matching option. When
you choose exact matching for a
keyword, your ad will appear only when
that exact keyword is entered with no
other keywords.) , and negative
keywords (A specific word or phrase
that helps to prevent your ad from
being displayed to customers who are
unlikely to click your ad.) . For more
information, see About search match
Does your search use the same language settings as your ad group
language and market setting?
For example, if your ad group's language and market (A set of websites
that is typically defined by a
geographical region, but can be
accessed by everyone regardless of
where they are located.) setting is
English - United States and you are
searching www.bing.com with English
(United Kingdom) language settings,
you will not see your ads. To change
your Bing language settings, go to
www.bing.com, click Options, and
select the correct language.
Does your search return any organic search results?
If a keyword does not trigger any organic search results, it will
not trigger paid results either. In
that case, try using a different
keyword from the same ad group.
Using the Ad Preview Tool The Ad
Preview Tool displays a Bing search
results page and Microsoft adCenter
ads for the keyword you specify. You
can use the tool to see which ads are
being displayed for a particular
keyword without affecting the
impressions (An ad that is served to
and displayed on a user's browser.) or
CTR (Click-through rate.The ratio of
the number of times an ad is clicked
to the number of times the ad is
displayed. ) of your campaign.
- Click the Tools tab, and then click Ad Preview Tool.
- On the Ad Preview Tool page, type the keyword for which you want to
find search ads, and then click
- If you see a security message, do one of the following:
* If the message says Do you want to view only the webpage content
that was delivered securely, click No
* If the message says This page contains both secure and
nonsecure items, click Yes to proceed.
You might not see your ad on the
search results page in the Ad Preview
Tool for the following reasons:
The tool shows ads as they appear to an average searcher. So, for
example, if you are using targeting by
geographical location, and your ads
appear only to a small percentage of
searchers, these ads might not appear
in Ad Preview Tool.
You are being outbid on your keywords by other advertisers, or your
ad relevance is not high enough to
outperform ads of other advertisers.