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How does google understand the legitimacy of a website by user activity? Apart from:

  • total time spend on a particular webpage by users
  • total clicks on the website by users
  • total unique visitors
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They don't. They don't know that information unless you're using Google Analytics and they have already stated that they don't use Google Analytics' data in their ranking algorithm.

The closest thing you may find them using is click through rates on their site and time spent on a site before returning back to Google. There's been no official word on this but many SEOers like to speculate that these are actually ranking factors.

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John, what is your personal experience and observation of time spent on a site as a factor of seo? – Jeet Jul 20 '11 at 19:47
I have not seen anything that has shown how time on site affects SEO. That doesn't make it untrue or true. It just means as of right now I haven't seen anything to support that yet. Some will point to Google using the "block this site" functionality this way but I am not sold on that yet. – John Conde Jul 20 '11 at 19:50

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