I develop a website (shermanbrothers.com) that sells products (gasp). I'm trying to figure out whether it's more effective to create navigation that target my users based on their general characteristics that:
- meet the qualities of the consumer (e.g. men's shoes, women's shoes, kid's shoes, accessories....)
- or qualities of the product (e.g. dress shoes, casual shoes, work shoes, ...).
Obviously I want both covered in the end, but it's a question of which to emphasize.
Any studies or A/B testing or just general logical approaches to this topic?