I'm anonymising this situation a bit, so I apologise if the scenario seems a bit contrived, but the question is a genuine one I need to address.
I'm working on a website for a web-based company which acts as an intermediary or broker between public speakers and people who want to hire them. The company wants to tie into social media, so I've added Facebook etc. like/share buttons. Each registered speaker has a separate page with its own OpenGraph metadata and so they can be independently "liked".
The front page also has a "like" button for people who appreciate the service provided by the site instead of / as well as individual speakers. The company also has a Facebook Pages page. The question is how to tie them together.
Is there a "Best practices" approach to handling the relationship between the company website and the company Facebook Pages page?
In particular, should I replace the Like button on the front page with a link to the Facebook page (or perhaps change the OpenGraph metadata for it to set the Facebook page as og:url - although my instinct is that that's a bad idea)?