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I am using hidden texts in one of my websites for better search engine ranking. After browsing the web, I found it better not to use hidden text. Does using hidden text of keywords in webpage affect rankings? Does Google block such types of site that use hidden text like same color of font as background.

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up vote 5 down vote accepted


Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. ...

If your site is perceived to contain hidden text and links that are deceptive in intent, your site may be removed from the Google index, and will not appear in search results pages.


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but how will google find it? – Kumod Jun 10 '11 at 9:09
It looks at the font colour and the background colour and notices they are the same. – paulmorriss Jun 10 '11 at 9:13

This is the very definition of black hat SEO and probably the most obvious. Doing this is asking for a ban.

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