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I've been coding for a while and it's just struck me, what's better to use in terms of SEO:



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Valid question, but people who worry about this level of minutia should have the rest of their site absolutely perfect. – Mike Hudson Jun 7 '11 at 22:17
up vote 8 down vote accepted

According to Matt Cutts are treated exactly the same. FYI, <i> and <em> are also treated the same.

Video where Matt Cutts says they have the same weight

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I would never think to even question this! Too busy trying to write good quality content to go in between the tags.... – Digital Essence Jun 7 '11 at 15:51
Sweet source for the answer, direct from the horse's mouth. – Kzqai Jun 7 '11 at 19:16
@Tchalvak - that's always the best way with SEO. Unfortunately we don't get too many chances to do that. – John Conde Jun 7 '11 at 19:22

John is right, but <b> denotes the way it should look like instead of the meaning like <strong>. The same with <i>, you are saying that text should be in italics but, with <em> you are making emphasis on that text.

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