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I'm just wondering how it is possible that IGN.com has this in its title tag:

"Video Games, Cheats, Walkthroughs, Game Trailers, Reviews, News, Previews & Videos at IGN"

while on Google its title is simply "IGN". How can one achieve such a thing? Does it use some special meta tag I can't see?

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1 Answer 1

up vote 7 down vote accepted

Google modifies the title according to what you're looking for. I presume you searched for "ign" and saw the title IGN. If I search for

IGN is your site for Xbox 360, PS3, Wii, PC, 3DS, PSP & iPhone games with expert reviews, news, previews, trailers, cheat codes

then I get

Video Games, Cheats, Walkthroughs, Game Trailers, Reviews, News ...

as the title in the search listing. Sometimes the title (and the summary) comes from dmoz. You can find out more about how they generate titles here: http://www.google.com/support/webmasters/bin/answer.py?answer=35264

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