We've been tasked with building a website and the customer wants to specifically target the US market (North America).
In terms of build, SEO and wording, is there anything specific that should be included to target the US market?
If it makes any difference the site will be built on Wordpress.
We're UK based and tend to build websites that are either targeting locally or at most the UK. I know certain keyword terms such as US locations would need to be included but is there anything else?
I'm trying to think out of the box with this such as US spelling e.g UK - realise, US - realize.
The general consensus within the office is that wording and language plays a big part. American's tend to shorten phrases and get to the point!