A month ago, my site had about a 30% bounce rate. One day I pushed some changes to the site, and all the sudden my bounce rate shot straight up to around 98% and my average time on site plumetted to 00:00. Clearly this is a technical issue causing an analytics bug.
From what I can tell, all my js is working well. What kind of technical problems can cause a complete skewing of bounce rate?
I run Google Analytics, and also Reinvigorate (to please some managers). Could that be causing a problem?
I have also implemented the async snippets.
Another idea - are there reserved js variables that I cannot use on the page? I am using "geo" as a variable on my page...could that cause a problem?