I thought I could see this through Google Webmaster Tools, and according to a help file, in Google Webmaster Tools, there should be an 'internal links' and an 'external links' menu item. But in my Webmaster Tools, there's an 'internal links' item, but no 'external links' menu item.
migrated from stackoverflow.com May 15 '11 at 1:24
Perhaps Google renamed "External links" to "Links to your site". Here is the current documentation: Links to your site. Some interesting excerpts:
To get additional statistics you can link your Google Webmaster Tools account to your Analytics account to get that "Data from Google Analytics" link at the bottom.
Update: Looking at my own data, Google Analytics lists more referring sites/links (like Facebook.com and Stackoverflow.com) than Webmaster Tools. Webmaster Tools is probably based solely on Google's index, while Analytics can capture dynamic links and links that are buried behind login's.
This Community Wiki answer has been added to address multiple ways in which one can locate links to one's site.
Check your web server's logs for referring page URL's. (Most analytics packages will include a report which contains this information)
Google Webmaster Tools
Open Site Explorer
You can do this on google:
But I don't think this question belongs in stackoverflow, so it will probably be moved.
If you want to find out which pages on Wikipedia link to your site (or any site), you can use the Wikipedia external link search.
For more details, see the documentation on Meta-Wiki.
Note that the link search only finds links from pages on a particular wiki, like the English Wikipedia in the examples above. To find links from Wikipedias in other languages, or from other Wikimedia wikis like Wikimedia Commons, you need to repeat the search on each individual wiki, or use a third-party search front-end like this one.
The link search feature is actually a standard part of the MediaWiki software, and will work also on other sites running MediaWiki, such as Wikia wikis. (Finding the link search page through Wikia's user interface may be tricky, but just going to any page on a wiki and replacing the page name with
If you want to get a true picture of what sites are linking to yours, you may want to consider some kind of server side web stats software that looks at the actual log files of your web server (SmarterStats, WebTrends, and AWStats are a few examples). You need to make sure your log files are capturing the referrer.
Google Analytics is an outstanding package and can give you a really good picture of traffic on your site, but in some cases does require some additional configuration of the code on your site. File downloads (.pdf, .doc, .xls, etc.) that do not have the Google Analytics tracking code on them will not have data captured (see here for more information on how to configure this). In addition, if a user clicks away from your site before the Google Analytics script has loaded, you may miss capturing information from that traffic as well.
By using server side web stats tracking, the web server logs themselves don't lie and will tell you exactly what was requested and who requested it.