I'm putting together an online conference program. The conference has hundreds of sessions.
When adding a Facebook Like button, I'm trying to decide:
Choice 1: All the Like buttons should like the conference as a whole.
Pluses and minuses:
+Higher like counts will seem much more impressive to viewers.
+Will reach 30 likes much faster for Insight metrics
-No way to Like an individual Presenter or Session
Choice 2: Individual Like buttons for each Presenter and Session.
+People are able to Like an individual Presenter or Session
-Much lower like counts will not seem impressive to viewers.
-Will take much longer to reach 30 likes for a specific Presenter/Session for Insight metrics
Since the name of the game is high Like numbers, I'm thinking that choice 1 is the way to go: People liking the overall conference.
But the purist in me would like to be able to Like a specific presenter/session. But there's no "Like related items" so I can't pass the Like juice to the individual sessions etc. Right?