Take the 2-minute tour ×
Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

After our relaunch, we are wanting to find some standard metrics for our first year of performance. We can compare our numbers to last year and set our targets and expectations, but we would like to find an industry standard for B2B websites in Year 1 - whether as a new site or a relaunch.

Is there a way to find that information?

share|improve this question
    
Are you talking about financial or eyeballs, or some other metric? –  Blowski May 4 '11 at 23:27

1 Answer 1

It depends on the 'standard metrics' you hope to measure, but you might like to consider these options:

  1. Compare email campaign metrics with those in your industry using MailChimp's Benchmark feature.

  2. Compare approximate traffic with competitors using Google Trends.

Metrics like conversion rate tend to be harder to compare because they're more closely guarded, but you can find examples from marketing and research companies to give you an approximation if you search hard enough.

share|improve this answer

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.