Search engine optimization for text with different colors

Question

We're trying to do SEO on our company website. Our company logo is just text (in image form), but has two colors in it. Our company name appears a lot in our website text/copy. For example, the sentence,

This is our company name: COMPANY.

is coded as,

This is our company name: <span class="logo_black">COMP</span><span class="logo_red">A</span><span class="logo_black">N</span><span class="logo_red">Y</span>.

Is it search engine friendly? If not, any suggestions?

Answer 1

This isn't very friendly. Search Engines can understand the content but might not be able to consider COMPANY as one single word.

My suggestion is to use JavaScript. You can write something like

This is our company name: <span class="company">COMPANY</span>.

Then use JavaScript to

• load the content of the .company class
• split/stylize the content of the element according to your custom rules

If you already use a JavaScript framework like jQuery, it shouldn't be much work.

Answer 2

I don't know anything about Java or CSS, but I know SEO marketing.

I would recommend adding some alt text to the logo with your company name and slogan in the alt text. Chances are, people aren't necessarily searching for YOUR COMPANY, but rather a problem, which your company has the solution to. Think of your keywords as what the user is searching for.