I developed a new site for one of my clients and used a new domain name. His old site (made in 1998) is still the #1 hit for our key search term, so we'd like to have that hit point to the new site. Will pointing the old domain to our new nameservers keep it at the top of the Google search results, or is it the actual site files that give it good SEO? Should I just set up a redirect on the site itself?
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migrated from stackoverflow.com Apr 27 '11 at 19:35
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Changing nameservers will not have an effect on SEO i.e. SERPs. |
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Definitely do a 301 redirect from the old domain to the new domain. Don't forget to do the same thing for inner pages, too. That will help the search engines identify which pages on the new sites are from the old site and things like incoming links will be associated to the new pages (with a slight dampening factor applied). It will also speed up the search engines indexing your site at the new URL. |
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Setting up a redirect is a good idea, but ultimately it's the content at a particular URL that determines the page rank. Google may take a bit to catch up to the change, but if the content of the new site is different, expect that the page rank will be different too. It still might be the top one, but if the content is different, it will have a different rank. |
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You will need to 301 redirect the old domain to the new domain to keep the status quo. However.... @cdeszaq is correct... google will slowly realise that the content is different and begin to re-optimise the website accordingly... using a 301 redirect from old-domain to new-domain will ensure you stay where you are the the rankings... You will need to optimise the new site to stay there though... |
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