Take the 2-minute tour ×
Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

I know you're supposed to use rel="nofollow" on outgoing ads, to keep from passing link juice, but what about internal ads? We have a number of links with pictures that I consider as ads to other parts of our site (usually to a sub-domain). Should I rel="nofollow" them? With google's most recent algorithm change this month, I feel like some things have changed.

share|improve this question

1 Answer 1

up vote 1 down vote accepted

No, you should always avoid* using use rel="nofollow" on internal links. Matt Cutts wrote about this a while back.

Of course, things might change in the future, but as of today, that's Google's advice.

*As per @Mike's comment, "avoid" is a bit strong - "don't bother with" is probably more suitable.

share|improve this answer
1  
you've taken Matt Cutts's statement "I wouldn't recommend it" and transformed it into "should always avoid". I'm pretty confident that it was a recommendation, not a rule. There are PLENTY of reasons to use no-follow on internal links (links to dead-end pages, login pages, forced-order anchor-text linking etc), but for most webmasters it's not of any concern. –  Mike Hudson Apr 26 '11 at 0:43
    
@Mike Perhaps 'should always avoid' is a bit strong in the sense that it's not going to get you booted off Google. But Matt Cutts is clearly saying that rel="nofollow" on internal links is at best pointless, and can harm your SEO by 'evaporating' your PageRank. Pages that you don't want indexed should just be listed in your robots.txt. –  Blowski Apr 26 '11 at 0:53
1  
I guess we are not going to agree some interpretations, but that's half the fun. Also, I would recommend meta robots="noindex, follow" rather than robots.txt, as it has been shown that robots.txt doesn't prevent indexation, just crawling. –  Mike Hudson Apr 26 '11 at 7:25
1  
@Mike Hmmm, interesting I hadn't noticed that before. Useful link should someone need it: seobook.com/robots-txt-vs-rel-nofollow-vs-meta-robots-nofollow –  Blowski Apr 26 '11 at 11:27

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.