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Often I see footer links like: SEO by COMPANY NAME How does this help with SEO other than helping a company rank for "Company Name"? When nearby words like "SEO by" get picked up by a search engine crawl, does their proximity to the backlink create some sort of relationship between the backlink and the nearby text? |
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Yes. The proximity of text near a hyperlink is almost certainly a factor in search engine rankings. Your example is still good to do even without keyword proximity because it helps to ensure they rank well for their company name. This is never a given and very important when your name is similar to another company or web pages with bad press about your company outrank you for your company name. |
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Footer links are discounted by Google. I doubt this type of link in a broad keyword as SEO would be of much value. It may be good for some direct traffic but not much else. Often these are on websites with little trust and little value in link juice. |
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