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If your page does five 301 redirects to get to the final page I'm guessing that google bot will follow it all the way there. However, there must be a limit at which point google bot says "hey, that's enough, I'm not going any further." What is that limit?

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up vote 4 down vote accepted

They recommend no more than 5, although they don't specifically say they won't follow more than that. Plus, if it's a lot, it will hit your page load time, which will have a seriously negative impact on your SEO.

Quentin, Vancouver: How many chained 301 redirects does Google not "like"?

Nathan J: It's ok to chain a few together; I would avoid doing a whole bunch, like 20 or 30. :)

JohnMu: As far as I know, the HTTP 1.0 standard allows for a maximum of 5 redirects for a URL. That said, search engines might treat it in different ways, so I'd recommend reducing the redirects to a minimal number.

Google Webmaster Group

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