I agree with previous answers. But let me go down a bit.
I also receive this kind of proposal many times. "It's simple. I just want some contact info, some product pics... no big deal". After one month... "Yeah, but you also know photoshop, right? you can make those mobile pics become like professional ones..."
Closer people are a two-sided razorblade. They trust you, they know you, and they can make some really nice word of mouth marketing for you for free. But they want to pay ridiculous wages for top services.
First thing, when they look for your job, show'em your professional side and threat them like any other client. Explain the whys and hows about internet stuff. Show them that you care about the quality of things you build.
Be sincere, respect them, show that you really know your business, support their questions... But don't accept engaging something just for friendship/relationship.
If they want something really simple, recommend a CMS or blog platform. Set up, provide training, and deploy. Ah, and don't forget to make a simple contract, just to cover the basis. This will avoid them to ask you to keep making magic all the time, like write about their new product every week, editing photos, and integrating every new social stuff that appears in the market as new sensation.