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We use various pay per click advertising agencies and are able to tune the traffic to our mobile sites according to various things.

The problem is, the number of clicks reported by the publisher never matches the clicks we see in our logs.

I'm told that it's natural to expect some drop off. Does anyone have any idea of what a reasonable drop off would be? 10%? 20%?

I do expect some drop off because being a mobile platform I guess people are more likely to experience timeouts, connection drops etc.?

Thanks! Any help much appreciated

Dan

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I'm totally guessing, but 20% being chalked off for timeouts/connection drops is exceptionally high. I would be very concerned if my dropoff rate was >~5%. – Tom Gullen Apr 7 '11 at 11:51
Are you saying that specifically for mobile sites? or just in general for normal web sites? Thanks for the feedback! – Codek Apr 7 '11 at 14:20
Do you have a spotlight tag from the publisher on your sites as well? That way you can see if the numbers they are receiving tally with the numbers you count. – Ciaran Apr 8 '11 at 6:56
Err not sure what you mean by spotlight tag. But we have received logs from the publisher and compared at the IP / useragent level. We simply dont see ANYTHING at all for some of their records. So for them to have the logs it must have hit their site, redirected to ours, and then at that point either timed out, or the phone/mobile device didnt respect the redirect or something. – Codek Apr 8 '11 at 8:16

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