We use various pay per click advertising agencies and are able to tune the traffic to our mobile sites according to various things.
The problem is, the number of clicks reported by the publisher never matches the clicks we see in our logs.
I'm told that it's natural to expect some drop off. Does anyone have any idea of what a reasonable drop off would be? 10%? 20%?
I do expect some drop off because being a mobile platform I guess people are more likely to experience timeouts, connection drops etc.?