Hey everyone. I'm just about to launch a website and I'm concerned about ranking well on Google's serps. I've done a lot of searching for information regarding this new change to their algorithm and all I keep turning up is basically "write good content to rank well". The way I understand it Google is now ranking sites with useful and unique content better than other types of sites and my question is this: what about business related sites that are not content based and whose content will rarely change over time?
The site I'm about to launch is concerned only with offering a video creation service, it's purpose to provide an online portal to customers so that they can order a video from our company. We're not in the business of writing content and the content on our site will be updated only in line with how our business model changes.
In short, the site is NOT there to entertain people - it's there to serve a practical, business related purpose. My question is twofold: First of all, are we doomed to suffer poor rankings because we refuse to change our site into something that google thinks is better than or more useful than other sites? And secondly, if not then what might be the best approach to ranking well with such a site?