SEO Heading Tags

Question

I have h2 and h5 headings with generic names here: http://nybodyart.com (NSFW) such as 'editor picks' 'tags' 'all articles' would it be better for SEO to give them unique and almost playful names with keywords?

Answer 1

Wow! Nice Site! I like the color scheme, layout, and all the eye candy :). Very tastefully done. I'd recommend:

I'd recommend adding more descriptive keywords into your h1 and h2 lines such as:

• Tattoo Shops in New York City
• Following New Ink Trends
• Video: Photo Shoot with tatted up Sharon TK, Johannie & Jess Versus
• Video: Photoshoot and Interview with NYC tattoo artist Athena Fatale
• Video: Our Interview and Photo Shoot with Sara Blake
• All Articles
• NY Ink on TLC
• Tattoo Artist Jess Versus
• Dr. Lakra: Sex and Violence in SoHo
• Tattoo Artist Stefano Alcantara
• The Photographic Ink Art of l’un des nombreux
• Network
• Popular Tags

Answer 2

The outline of your current home page is as follows (Web Developer Toolbar > Information > View document outline):

Tattoos in New York

 Editor Picks

   Video: Photo Shoot with Sharon TK, Johannie & Jess Versus

   Video: Photoshoot and Interview with Athena Fatale

   Video: Our Interview and Photo Shoot with Sara Blake

 All Articles

   NY Ink on TLC

   Tattoo Artist Jess Versus

   Dr. Lakra: Sex and Violence in SoHo

   Tattoo Artist Stefano Alcantara

   The Photographic Art of l’un des nombreux

      Network
     Popular Tags

It's reasonably well constructed and I wouldn't fiddle with it too much.

But, some thoughts:

• It won't hurt to add keywords to the H2s - something like 'All NY Tattoo Articles' would be fine
• However, don't obscure the meaning of the sections with overly playful names
• Your site name 'NY Body Art | New York Tattoo Culture' is not wrapped in a H1
• The H1 'Tattoos in New York' - could be considered cloaking
• Your category links, e.g. 'Artists', in the article listings all link to the home page instead of the correct category
• And the category link titles are all 'Category Name'