Webmasters Stack Exchange is a question and answer site for pro webmasters. It's 100% free, no registration required.

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

If I search for a product name on Bing, for example "paint.net", the first result is something that looks like an advertising area, but it's called "Official Site".
How is it possible to get something like that for my own products?

share|improve this question
up vote 3 down vote accepted

You can't.

At least not by forcing it. The feature is called Best Match, and it's driven algorithmically.
That post has an overview of what it does, etc. then scan in the comments for one from Bing at 6/24/2009 10:17 AM for a little detail on how something ends up in that area. Basically, you need to get people visiting your site from search results a lot in order to do it. Which is probably what you're after wanting to be there in the first place, so it kinda makes sense.

share|improve this answer

You need to sign up to Microsofts AdCenter.

Like Google Adwords, AdCenter is based on a Pay Per Click Advertising model where you pay only when they click on the link and visit your site.

The Cost Per Click (CPC) is based on a variety of factors including but certainly not limited to: relevancy, Click Through Rate (CTR), speed of landing page.

Pay-per-click advertising

Microsoft search advertising is based on a pay-per-click (PPC) cost model. You determine your base bid, which is the maximum amount you’re willing to pay when someone clicks on your ad. You’ll never be charged more than your base bid and you might even pay less. With search advertising, one cent more than the next highest bid guarantees your ad is displayed.

More information is available here: Advertise on Bing using Microsoft adCenter

share|improve this answer
The example @Magnus uses is not achieved via the adcenter. Another example: bing.com/search?q=ubuntu Look at the top result compared to: bing.com/search?q=financial+services – MrG Mar 30 '11 at 10:54
As MrG pointed out, I think we are talking about a different thing here. I do advertisement on Bing already, and ads are labeled "Sponsored sites" with a blue background, where as "Officical Site" has a different look and a customized content. – Magnus Mar 30 '11 at 16:25

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.