Webmasters Stack Exchange is a question and answer site for pro webmasters. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

A website I've recently worked on has a fairly extensive product search. The search returns results from the company's affiliates as well as products that the company produces and sponsors.

A requirement of the search is that these "sponsored" items be highlighted, or shown in a manner that the users gets a sense of greater importance about them. Our attempted solution was to give the sponsored items a background color and the company's logo to highlight/draw attention to them.

Unfortunately, after some usability testing users were prone to skipping over these items and not giving them a second glance. In fact, some users even commented that "Sponsored Products!! Those must be ads." and proceeded to skip them.

What would be a good web design technique to draw attention to these products without giving them the feeling of an advertisement, or something "forced"? Does anyone have any resources/suggestions on this subject?

Thanks for your help!

share|improve this question

closed as not constructive by danlefree Sep 20 '12 at 11:55

As it currently stands, this question is not a good fit for our Q&A format. We expect answers to be supported by facts, references, or expertise, but this question will likely solicit debate, arguments, polling, or extended discussion. If you feel that this question can be improved and possibly reopened, visit the help center for guidance.If this question can be reworded to fit the rules in the help center, please edit the question.

Why not call them "Featured Products"? That way they are still clearly labeled as products for sale but still notes that they are special.

share|improve this answer

Or: Recommended. Or: Editors pick / webmasters pick / Best value / etc

share|improve this answer

Not the answer you're looking for? Browse other questions tagged or ask your own question.