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You can block Google Analytics through Adblock or your hosts file, and I know a small amount of visitors do. What's the percentage? Does Google compensate somehow, or should I just add a fudge factor to my customer's stats.

I understand this number is possibly tiny, but I can't seem to dodge this request.

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You can find out by working around the adblock, adding an exception or a custom variable. kennystechtalk.blogspot.com/2016/03/adblockanalytics.html – Ken Sharp Mar 2 at 21:13

If you site is getting any decent amount of traffic at all, this percent will be too small to worry about. I usually just ignore it.

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