If I have widget company called "Widget Designer" and I have a direct competitor who has "Widgitator Version 5", am I allowed to target a campaign using the literal keywords "Widgitator"?
Is this OK? Will they ever find out? Is it bad business?
I can't really say what the words are, but this is a good example, if my product is called "Chair-o-matic" and it makes chairs, and a competitors is called "Chair Maker 5" can I target the keyword pair "Chair Maker"?