Is it generally considered a good or bad idea to put GoogleAds or the like on a web site that is selling items online? In other words, should one run the risk of having the competition appear in these ads or not?
2 Answers
If your marginal revenue is less than the amount earned on a click, probably not... but, if that were the case, there doesn't seem to be much sense in running a shop to begin with.
It would seem that the entire reason for having a mercantile site would be to convert browsers into buyers. Allowing them the possibility of clicking away from your site in return for a small bit of ad revenue seems counter productive.
answered Mar 22, 2011 at 6:51
